It's super bowl Sunday. A lot of large companies spent thousands and thousands of dollars to get short clips during the most watched television event in the world. Not Pepsi.
The wonderful marketing people of Pepsi Co decided that spending this amount of money for market recognition during the super bowl was a little excessive. They reallocated the several thousand dollars that used to get spent on superbowl advertising to something called the "Pepsi Refresh Everything" contest. It is a community grant fund, where people can vote on ideas for things that build community and make America a better place. Congrats to Energy Action Coalition for winning a nice bit of scholarships to put towards students going to powershift (the yearly conference in DC of over 10,000 college students advocating clean energy). Condolences to Keep Cincinnati Beautiful's Future Blooms Program, which paints local buildings and makes wonderful reused material art displays in abandoned storefronts to promote local businesses in those locations. I voted for them repeatedly and although they lost, hope they can keep up their great work! If you haven't seen any of it before, check out their photo album. Imagine if all of the super bowl advertising money went towards real changes such as this, and not just market recognition for products.
Also, I follow quite a few eco-websites and I have to give props to one in particular that has been throwing down awesome stories left and right. Inhabitat.com has been flat out bringing it, with articles from eco-friendly valentines gifts, to recycled plastic shoes, and reused bridges converted to giant wind turbine power facilities... I gotta give them props for posting such regularly interesting stuff.
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